Reimagining the Subaru Ownership Experience
Designing connected, multi-audience automotive experiences across brand, platform, and product.
Industry Vertical:
Automotive & Mobility
Role & Expertise:
Automotive-Telematics
E-commerce
Design Systems
Prototyping
UX/UI Design
Company Profile
Consumers Credit Union is a $4B+ regional credit union serving over 275,000 members across the Midwest. Amid rapid growth and recent acquisitions, the organization invested in modernizing its digital experience to better support scale, visibility, and member service.
CLient
Brief
Redesign the website to support a growing regional credit union entering a new phase of scale and acquisition. Consolidate fragmented content, improve structural clarity, strengthen compliance and SEO, and elevate the brand’s digital credibility, all while reinforcing a member-first experience grounded in trust, accessibility, and support.
Discovery
We began with collaborative workshops focused on the existing sitemap and content ecosystem. Rather than assuming what needed to change, we mapped the current experience together — identifying redundancies, friction points, and opportunities to simplify.
Competitive analysis played an important role. We evaluated aspirational financial brands to understand where CCU wanted to position itself — modern, credible, confident — while also gauging stakeholder comfort with aesthetic risk. The goal wasn’t to chase trends, but to define a visual and experiential direction that felt elevated without feeling unfamiliar.
Using Figma and FigJam, we facilitated working sessions, gathered feedback early, and pressure-tested structural and visual ideas before moving into formal design concepts. This early alignment created momentum and reduced ambiguity later in the process.
Contact
Good work starts with the right conversation. I'm open to senior in-house roles and select consulting partnerships. If the problem is interesting, let's talk.
Send a message or call:
p: 404 333-4171
You can also find me here:
