Design that scales. Details that matter.

Digital design grounded in judgment, clarity, and craft.

A career spent designing experiences, products, and systems that have to work at scale across automotive, finance, enterprise, and healthcare.

Multiple digital devices displaying various business, automotive, hospitality, and cybersecurity websites and apps, including desktop computers, tablets, and smartphones.Various digital devices displaying different websites and apps, including a Holiday Inn site on a desktop, Subaru accessories on a tablet, Rollins Learning courses on a laptop, and Subaru events on a smartphone.
Pizza Hut logo.
Turner Sports logo.
TNT television network logo with the tagline 'We Know Drama'.
SEI brand logo with stylized lowercase letters under a horizontal rectangle containing a small dot.
Tylenol brand logo.
United Healthcare logo.
SmartAuction logo with tagline 'KEEP IT MOVING.'
SunTrust logo with stylized rising sun graphic and text.
Subaru logo with six stars inside an oval above the word SUBARU.
FIDX logo.
Buick car brand logo with three shields inside a circle above the word Buick.
IHG Hotels & Resorts logo
Honeywell
Orkin pest control company logo with white text inside a gray diamond shape.
Mimaki company logo in gray text on white background.
Gray medal emblem for the 1996 New York Goodwill Games featuring a world map and laurel wreath.
Ally brand logo in grey text.
General Motors GM logo inside a rounded square.
Consumers Credit Union logo with stylized triangular swoosh design.

Different industries.
Very similar problems.

I’ve worked across industries with very different constraints, but the underlying challenges tend to repeat. Clear thinking and care travel well.

Most digital work doesn't struggle because of lack of talent. It struggles when the work loses direction.
I work along side teams to strengthen what matters and remove what doesn't. That work can span brand, product, systems, or platforms. The solution follows the problem, not the other way around.

How I work

I design digital experiences by focusing on how decisions are made, not just how things look. My work spans products, platforms, and design systems built to be clear, durable, and intentional.

Over time, I’ve learned that good outcomes come from thoughtful choices, knowing when to simplify, when to push, and when to leave things alone.

That perspective shapes how I collaborate, how I design, and how I measure success.

Digital Design
I design digital experiences with an emphasis on clarity, work shaped by real constraints and built to be understood, used, and maintained.

Design Systems & Ops
I build design systems as living products — with governance models, token architecture, and adoption frameworks that engineering and product teams can actually use. I've used AI-assisted workflows and MCP tooling to accelerate system maintenance and variable syncing at scale.

New Business
I contribute to new business by helping teams frame problems clearly, articulate value, and connect strategy to execution.

Team Leadership & Management
I’ve built and led teams through complex work, focusing on trust, direction, and creating the conditions for strong collaboration.

Consulting
I step in when clarity is needed—helping teams untangle complexity, align around priorities, and move forward with purpose.

Contact

Good work starts with the right conversation. I'm open to senior in-house roles and select consulting partnerships. If the problem is interesting, let's talk.

Send a message or call:
p: 404 333-4171

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