Unifying the Subaru Experience

In 2016, the automotive industry saw rapid evolution with technological advancements and changing consumer expectations. Connected vehicles became a key focus, promising to transform the driving experience. Subaru, known for its innovation in the automotive sector, identified an opportunity to improve the customer journey through these new technologies. However, their current telematics system struggled to keep up with the diverse range of vehicles and evolving customer requirements. This posed a complex challenge that demanded a complete overhaul. Our team set out to revamp the Subaru ownership experience by creating a unified, user-friendly, and customer-oriented platform that harnessed the potential of connected vehicles.

Subaru faced a fragmented digital ecosystem with inconsistent user experiences across multiple platforms. Our goal was to create a unified platform that addressed these challenges by:

• Consolidating features: Bringing together key functionalities into a single, cohesive interface.
• Enhancing usability: Improving navigation and information architecture for a seamless user experience.
• Strengthening brand identity: Aligning the design with Subaru's brand values and visual language.

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