My Consumers - Credit Union Digital Rebrand
Consumers Credit Union (My Consumers Credit Union) is a regional financial institution focused on sustained growth, member trust, and steadily advancing its digital maturity. Following a period of expansion and acquisition, the organization recognized the need for a website experience that could better support both its evolving business goals and its growing member base.
The relaunch of the CCU website in July 2024 marked a pivotal moment—serving not just as a visual refresh, but as a strategic reset for how the brand shows up digitally.
Unifying the Subaru Experience
In 2016, the automotive industry saw rapid evolution with technological advancements and changing consumer expectations. Connected vehicles became a key focus, promising to transform the driving experience. Subaru, known for its innovation in the automotive sector, identified an opportunity to improve the customer journey through these new technologies. However, their current telematics system struggled to keep up with the diverse range of vehicles and evolving customer requirements. This posed a complex challenge that demanded a complete overhaul. Our team set out to revamp the Subaru ownership experience by creating a unified, user-friendly, and customer-oriented platform that harnessed the potential of connected vehicles.
Subaru faced a fragmented digital ecosystem with inconsistent user experiences across multiple platforms. Our goal was to create a unified platform that addressed these challenges by:
- Consolidating features: Bringing together key functionalities into a single, cohesive interface.
- Enhancing usability: Improving navigation and information architecture for a seamless user experience.
- Strengthening brand identity: Aligning the design with Subaru's brand values and visual language.
A Human-Centered Focus
The seasoned Experience team prioritized understanding the Subaru customer. Through deep research, innovative ideation, and rigorous testing, we created a platform that resonated.
Team Makeup:
- User Researchers
- UX Designers
- UI Designers (my role ACD)
- Information Architects
- Content Strategists / Writer
- Business Analysts
Team Makeup:
- Empathetic Research
- Innovation Ideation
- Iterative Refinement
- Delivery to Development
- Evaluation
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