Honeywell Aerospace
Modernizing legacy finance reporting through systemic design. A comprehensive digital overhaul focused on merging fragmented legacy products into a streamlined modern platform.
Redesign the MySubaru digital ecosystem to create a unified "Connected Experience" that integrates the vehicle into the owner's daily life. Consolidate features, modernize navigation for adventure-oriented users, and align the digital interface with core brand values of safety and outdoor versatility.
Company Profile
Subaru of America is a leading automotive brand known for its commitment to safety, longevity, and environmental stewardship. Beyond manufacturing vehicles like the Outback and Solterra, Subaru fosters deep customer loyalty through the Subaru Love Promise. By 2026, the brand has solidified its position as a leader in rugged utility and digital innovation, maintaining the highest overall loyalty to dealers in the industry.
Unifying the Subaru Experience
In 2016, the automotive industry saw rapid evolution with technological advancements and changing consumer expectations. Connected vehicles became a key focus, promising to transform the driving experience. Subaru, known for its innovation in the automotive sector, identified an opportunity to improve the customer journey through these new technologies. However, their current telematics system struggled to keep up with the diverse range of vehicles and evolving customer requirements. This posed a complex challenge that demanded a complete overhaul. Our team set out to revamp the Subaru ownership experience by creating a unified, user-friendly, and customer-oriented platform that harnessed the potential of connected vehicles.
Subaru faced a fragmented digital ecosystem with inconsistent user experiences across multiple platforms. Our goal was to create a unified platform that addressed these challenges by:
- Consolidating features: Bringing together key functionalities into a single, cohesive interface.
- Enhancing usability: Improving navigation and information architecture for a seamless user experience.
- Strengthening brand identity: Aligning the design with Subaru's brand values and visual language.
A Human-Centered Focus
The seasoned Experience team prioritized understanding the Subaru customer. Through deep research, innovative ideation, and rigorous testing, we created a platform that resonated.
Team Makeup:
- User Researchers
- UX Designers
- UI Designers (my role ACD)
- Information Architects
- Content Strategists / Writer
- Business Analysts
Team Makeup:
- Empathetic Research
- Innovation Ideation
- Iterative Refinement
- Delivery to Development
- Evaluation
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